Barbican
Jean Paul Gaultier

Campaign visuals for the first major exhibition devoted to the celebrated French designer, Jean Paul Gaultier at The Barbican Centre, London.

Celebrating the iconic designer through symbolic motifs synonymous with JPG; Breton stripes, sailors, anchors, and custom signature reproduced in neon.

A playful, impactful campaign which drew in core fans and opened it up to a new wider audience.